The Net Effect: October 2008

Measuring the Net Effect.

When large groups adopt the same communication products- mass usage produces spontaneous and compelling value for the entire group. This is known as the network effect. The telephone is an essential and high value communication device because everybody we need to talk to has one- and usually on their person. My primary goal with this blog is to attempt to explore the network effects being produce with Internet applications, especially as it pertains to social media.

Critical mass drives the network effect. Another important value-driver is the ability to maintain the quality of our connections. Why do some go to the trouble of unlisting phone numbers or placing themselves on do-not-call lists? They are simply trying to manage the quality of their connections. Is it the number of people, companies and communities we are connect to, or is it the quality of these connections that generates value?

The Net Effect

Monday, October 27, 2008

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Measuring the Net Effect.

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